Customizing Email Templates

Make your cart recovery emails stand out with custom branding, compelling copy, and optimized design that converts browsers into buyers.

Why Customize Your Templates?

Our default templates work, but customized emails can increase your recovery rates by:

• Building brand recognition with consistent visual identity
• Creating trust with your specific audience
• Improving relevance with personalized messaging

Template Customization Options

Visual Branding

Logo & Header

Upload your logo:

1. Navigate to Abandoned Carts → Setup
2. Upload your logo (recommended: 200x60px PNG)
3. Set header background color
4. Choose heading text color for contrast

Color Scheme

Match your brand colors:

• Primary color: Call-to-action buttons
• Secondary color: Accent elements and borders
• Background: Email background and card sections
• Text colors: Headings and body text

Content Customization

Email Subject Lines

Craft compelling subject lines that get opened:

Default: "You left something in your cart"
Better: "Still thinking about your purchase?"
Best: "Complete your order and save 10% today"

Conversion Optimization

A/B Testing Elements

Test different versions of:

• Subject lines: Urgency vs. curiosity vs. benefit-focused
• Send timing: 1 hour vs. 3 hours vs. 24 hours
• Discount offers: Percentage vs. dollar amount vs. free shipping

Template Examples

Classic Template

• Structured sections with multi-product showcase
• Traditional layout for established brands

Minimal Template

• Clean layout with single product focus
• Lots of white space, minimal text

Professional Template

• Detailed product information with trust signals
• Clear sections for B2B companies

Modern Template

• Magazine-style with large product images
• Lifestyle-focused for fashion brands