Understanding Cart Status Indicators

Your dashboard shows different colored status badges to help you quickly understand where each abandoned cart stands in the recovery process.

Cart Status Definitions

🟡 Abandoned

Cart exists but no recovery emails have been sent yet. The customer left items in their cart and your recovery flow hasn't started.

🔵 In Recovery

Recovery emails are being sent and more emails are still scheduled. The customer is actively in your email sequence with future emails pending.

⚫ Not Recovered

It's been 10+ days since the final email in your recovery flow was sent. The recovery sequence is complete and the cart is considered unsuccessfully recovered.

🟢 Converted

The customer completed their purchase. This includes both direct purchases and recovered sales.

🎯 Recovered

The customer completed their purchase AND recovery emails were previously sent to them. This specifically tracks purchases that can be attributed to your email campaigns.

How Status Changes Work

Smart Flow-Aware Logic: Maicoro tracks your complete email flow to determine status accurately.

• Carts stay "In Recovery" as long as there are more emails scheduled to send
• Only after the final email in your flow is sent does the 10-day countdown begin
• This prevents carts from showing "Not Recovered" while emails are still pending

Example Timeline

Day 1: Cart abandoned → "Abandoned"
Day 2: Email 1 sent → "In Recovery" 
Day 15: Email 2 sent (final email) → Still "In Recovery"
Day 25: 10 days after final email → "Not Recovered"

Note: If your flow has a 15-day gap between emails for example, the cart will remain "In Recovery" during that entire waiting period.

Important Distinction

Converted vs Recovered

• Converted: Customer completed purchase (directly)
• Recovered: Customer completed purchase specifically after receiving recovery emails

This distinction helps you measure the true impact of your email campaigns versus organic conversions.

Why This Matters

Understanding these statuses helps you:

• Focus efforts on carts still actively in recovery
• Measure email effectiveness with recovered vs converted tracking
• Optimize timing based on when carts typically convert or expire